Previous Lasting Impressions Now Archived
Color ready…
Keep attention grabbing color at your fingertips
by stocking up on preprinted blanks. · Most newsletter nameplates
don’t change from month to month. Have one or two years’ worth
of empty newsletter “shells” preprinted in color then copy or
offset print onto the shells each month. • Personnel and titles change
frequently in some companies, and constantly ordering new business cards
can get expensive. Work around this problem by having a common card (or
series of cards) printed in color, then have each employee name imprinted.
• If you business runs specials or provides coupons throughout the
year, then preprinted 8 1/2 X 11 flyers could save you big money. Keep the
layouts simple, just you logo, appropriate art, and a mortise, with plenty
of space to add copied type. • Have color covers printed and folded
in advance to house laser-printed, offset-printed, or photocopied annual
reports, memos, presentation, manuals, and so on.
— Dynamic Graphics
Call us today for more information on these money saving ideas.
In focus…
Two important questions you should ask about a site are 1) Who is the
target audience, and 2) What do I want this site to accomplish? The more
you focus your site on its goals and the more precisely defined your target
audience is, the more efficiently and effectively you can present the information.
Without focus for design and content some features or information that would
be valuable may be left out. Or, more likely, lots of unnecessary junk may
be included. — Robin Williams, The Non-Designer's Web Book
On-line library …
MacMillan Computer Publishing, publishers of the popular Que, Sam’s and
Sam.Net imprints, has recently made available in HTML format more than 150
of its computer-related books (with more to come). The good part is that
you can “check out” up to five of these books for 90 days at no
charge. Details can be found at www.mcp.com/personal. A list of the books
is presently available for check out is at www.mcp.com/personal/ebooklist.html.
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