Thank you...
MacMillan Graphics would like to thank all of you for making 1996 such a
great year. Enclosed is a token of our appreciation. If you would like more
calenders, please feel free to call and we'll be happy to send them to you.
Have a wonderful 1997!
Direct mail savvy...
With direct mail, first impressions are the key. If a mailing doesn't capture
attention immediately, it gets tossed out. Your direct mail piece will be
more successful if you address basic human needs in your copy.
Repetition, repetition, repetition...
Your on-line visibility depends primarily on repeatedly exposing your customers
to your company name and marketing message. If you're relying on a web site
visit to accomplish your repetition, you're putting your whole strategy
into the hands of your customers, because their decision to visit and return
to your site determines the of repetitions they're exposed to. The best
on-line marketers use every weapon at their disposal to gain repeated exposure.
These include signatures, discussion group messages, storefronts, billboards,
classified on-line ads, print ads, directory listings, notices in off-line
and on-line publications, on-line conferences, advertising specialties,
links on other web sites, TV ads, and fusion marketing arrangements. Repetition
means visibility, visibility means business. ref. Guerrilla Online Marketing
Communique
Cockeyed and out of control...
46% of men and 52% of women describe themselves to be optimists. 56% of
people 35 to 44 years old are most likely to see the glass half-full; only
11% of over-45s see it that way. And... 38% say the hardest thing to control
is their weight. Another 32% say their spending; 11% pick controlling their
anger; 17% pinpoint their fears. ref. Are You Normal?
Quote of the month...
"Most of us are just about as happy as we make up our minds to be."
Abraham Lincoln