Color me profitable...
Everyone knows that color equals impact. Color focuses attention and clarifies
information. Color speeds up decision making. It sells ideas and products.
How can we get more color into our business documents? The traditional way
to add color has been offset printing. But it can be both inflexible and
expensive. If you're looking for a better way to produce documents with
color, we have the answer. With our Canon continuous tone color copier,
we make low quantity color printing an affordable reality. Also, because
it is equipped for digital output and calibrated daily to ensure consistency
in color, you will receive the highest quality. Call us now to add the value
of color to your business.
Ad it up...
Advertising great Fairfax Cone reminded his own people that advertising
is the business of telling someone everything that should be important to
him, a substitute for talking to that person. He said advertising must meet
five requirements:
Picture perfect...
Make any marketing piece more effective by getting the product into the
reader's hands. This does not mean give him a sample, but visually get the
product closer to him. People need to take a car for a test drive. The closer
they get the product to them, the closer they get to wanting it. Do this
by:
Recognize it?
The top five logos, based on a study of corporate identity: Motorola, Buick,
U.S. West, Mercury, Cadillac. The bottom five logos: Continental Insurance,
Oldsmobile, British Airways, Minolta, Infiniti. Guerrilla Marketing Communique
Quote of the month...
"Most of us spend our lives as if we had another in the bank."
Ben Irwin