Synergistic mail...
Here's an offer you won't want to pass up! Every one knows the value of
a postcard mailer--add to that the continual reminder of a ROLODEX card
and you've got the perfect marketing piece. The postcard is an effective
way to highlight a specific product/service or just give some general information
about your company; while the ROLODEX card can be kept by potential customers
to use again and again. Call us today to take advantage of this mailer and
expand your customer base.
Marketing don'ts...
The ten most common mistakes of direct mail: No letter in the mailing; no
continuity with other marketing; no benefit offered on the envelope; no
guarantee; no testimonials; no personal letter from the owner; too many
messages; illegible colors, especially using colored ink on a colored background;
offer not stated up front; and no headline. Remember, 75% read the headline,
so always have one!
Postcards increase web visits...
Few devices can match a good old direct mail postcard for announcing a new
on-line business activity. Postcards are cheap to produce and mail; they
ensure that you message is seen by the person you're trying to reach; and
they should arouse enough curiosity to generate an on-line visit. Try a
teaser postcard that contains nothing but your new web address in big print
by itself, or that shows a picture of your home page. Or craft a short message
that details the advantage of doing business with you on-line and invites
contacts. Either way, you'll build on-line traffic through this simple,
low-tech device. Guerrilla On-line Marketing Communique
A tale of two envelopes...
There are two different styles of larger size envelopes--catalog and booklet.
A booklet envelope is made with the flap running along the long edge. A
catalog is made with the flap along the short edge of the envelope. Both
are available in a wide range of sizes. The style you use is completely
a matter of choice.
Quote of the month...
"The successful man is the one who has lived well, laughed often,
and loved a great deal." Arthur J. Stanley