May/June, 1998
Hi-tech labels…
Now MacMillan Graphics can serve you 24 hours a day, 7 days a week.
We’ve added our entire label catalog to our web site. Log on to macwww.com
to find die-cut, butt-cut, weatherproof, static, gloss, matte, permanent,
virtually any kind of label you can imagine. The catalog is designed to
be fast and easy to use; labels are indexed by various categories so you
won’t have to view every page. Visit our web site today for more information
on our labels, or call us and we’ll happily send you a copy of our
label catalog.
Classy copies…
In the past, jobs intended for Xerox copying have been limited to uncoated
papers. Well, thanks to Futura Laser papers, copies have just been upgraded.
You now have access to all 6 coated laser papers currently available from
Futura. These include the 28/70#, and 32/80# in 8 1/2 x 11 and 11 x 17.
Futura Laser is one of the few gloss papers that works well with Xerox,
Canon and other copiers/printers that use dry toners.
Stand up…
If you stand to present and use visual aids: prospects
are 43% more likely to be persuaded and are willing to pay 26% more for
the same product or service. The learning is improved by 200%, retention
is improved up to 38%, and the time it takes to explain complex topics is
reduced by 25% to 40%. So stand up.
—Guerrilla Marketing Communique
Beat the clock…
As you design web pages, your primary goal is to have a reasonable balance
between visual interest and page download time. If a page has so many images
that it takes longer than 30 seconds to appear on the screen, divide it
into two or more separate pages. Instead of using a full screen image, try
a small, thumbnail-sized photo that, when clicked on, links to a larger
version on a separate page. Even navigation buttons that are less than 5K
each can add up and slow things down if you have too many of them.
—Robin Williams, The Non-Designer’s Web Book
Jargon...
Die-cutting - The process of using sharp steel rules to cut special
shapes for labels, boxes and containers from printed sheets. Die-cutting
can be done on either flatbed or rotary presses. Rotary die-cutting is usually
done in line with the printing.
Coated paper - Paper having a surface coating which produces a smooth
finish which range from matte to dull to glossy.
Previous Lasting Impressions Now Archived
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