Direct mail madness...
Direct mail is still the most personal of all advertising mediums. In
spite of this, it remains the least expensive, as well as one of the most
effective, method of keeping your name in front of your prospects and customers.
Make your company the "name to remember" by developing and maintaining
a consistent direct mail program. Call today to find out how you can take
advantage of this inexpensive and effective marketing tool.
Marketing miracles...
Specifics increase the believablility and persuasion of your marketing.
When making claims for your product or service, use case histories as much
as possible. Successful case histories will pack more punch than the glitziest
commercials. It costs hardly anything but convinces with million-dollar
persuasion. Just as powerful and inexpensive are testimonials. Many companies
put testimonials into a handsome loose-leaf binder. Each sales rep has a
binder filled with testimonials (and is responsible for obtaining 6 each
year). You can even create binders for target markets. Guerrilla Marketing
Excellence
Principled direct mail...
Unwavering principles of direct-mail:
Advertising Handbook for Small Business
Wet blanket...
It takes 25%-30% more sales calls to achieve the same results as five
years ago. Pick up the pace! Cover your territory like a wet blanket and
increase that customer count. Guerrilla Selling Communique
Quote of the month...
"Wisdom is the reward you get for a lifetime of listening when you
would have preferred to talk. " Doug Larson