July, 1998
Good Form…
Does your company use a lot of business forms?
MacMillan Graphics can help you increase productivity by streamlining your
paperwork. We can also set up a system to allow you to order your forms
by fax to save you time and money. Call us today for details.
Fresh start…
Dynamic Graphics offers these tips for refreshing your company’s
stationery:
- Remember that the letter—not your graphics or design
—should be the focus of your letterhead.
- Limit fonts to one or two on a stationary design.
- Create a hierarchy of information, particularly on business
cards. Don’t make recipients hunt for the information they need.
- Include as much contact information as possible on each
piece of your stationery.
- Screened graphics that will run behind the body of the
typed letter should be five percent or less in screen value.
- Use the highest quality paper you can afford—it
reflects well on your organization.
- Consider die-cutting, embossing, debossing, thermography
or foil stamping for your design only if appropriate. Otherwise, it’s
just expensive and useless.
Art clips…
When you hit a creativity block, it’s no sin
to let somebody else do the illustrative work for a change. If you’re
looking for just the right piece of clip art for a printed piece or a Web
page, visit our office. At MacMillan Graphics we have thousands of graphics
and photographs available both as flat art, gifs, and tiffs. All of the
art is indexed in catalogs by subject so it’s easy to locate the perfect
graphic for your job. Whether you’re looking for holiday clip art,
cartoon figures, icons, or even full color graphics, you're certain to find
it. For more information on our clip art library, call us today.
Seeing
red?…
Roses are red, not profits. Profits are blue. A recent study showed
that shoppers spent about 50% more on TVs placed in front of blue displays.
With a red display, twice as many purchases were postponed. —Guerrilla
Marketing Communique
Jargon...
Embossed finish - Paper with a raised or depressed surface resembling
wood, cloth, leather or other pattern.
Laid paper - Paper with a pattern of parallel lines at equal distances,
giving a ribbed effect.
Wove paper - Paper having a uniform unlined surface and a soft smooth
finish.
Previous Lasting Impressions Now Archived
Back to MacMillan Graphics Home Page
mg@macwww.com