All mail review...
You can save time and money with the new bulk mail reclassification system;
you just have to know how to use it. Here's your chance to find out. On
September 11 at Clermont College, post office officials will tell you how
to take advantage of the new discounts and how to prepare your own bulk
mailings. For more information, call Clermont College Business & Industry
Training Center at 732-5224.
Say the magic words...
We all know the words we use in our marketing pieces can make or break even
the most ingenious campaign. So, here are some of the magic and tragic words
of the marketing world. Magic: benefits, security, value, gain, how to,
easy, proud, natural, solution, money, save, on-line, happy, fun, winnings,
advice, introducing, secret, you, now, healthy, people, comfortable, guaranteed,
right, sale, discover, your, fast, magic, wanted, proven, precious, why,
alternative, suddenly. Tragic: buy, wrong, fail, sell, hard, difficult,
order, bad, liability, details, death, failure, deal, worry, hard, obligation,
decision, cost, loss, contract.
E-ya later...
E-mail can be a great way to promote your business on-line! By including
information about your business in your e-mail signature (such as: your
physical address, a brief description of services or products offered, even
current specials), you will encourage potential customers to call or even
visit your business. Given the choice, it's always better to meet prospects
in person than through a computer screen, so do what you can to encourage
in-person contacts.
Way, way off-broadway...
Clermont College and MacMillan Graphics present the Desktop and Web Publishing
Series coming soon to Clermont College. Watch for it!
Quote of the month...
"Of all the things you wear, your expression is the most important."
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