September 1996



All mail review...
You can save time and money with the new bulk mail reclassification system; you just have to know how to use it. Here's your chance to find out. On September 11 at Clermont College, post office officials will tell you how to take advantage of the new discounts and how to prepare your own bulk mailings. For more information, call Clermont College Business & Industry Training Center at 732-5224.


Say the magic words...
We all know the words we use in our marketing pieces can make or break even the most ingenious campaign. So, here are some of the magic and tragic words of the marketing world. Magic: benefits, security, value, gain, how to, easy, proud, natural, solution, money, save, on-line, happy, fun, winnings, advice, introducing, secret, you, now, healthy, people, comfortable, guaranteed, right, sale, discover, your, fast, magic, wanted, proven, precious, why, alternative, suddenly. Tragic: buy, wrong, fail, sell, hard, difficult, order, bad, liability, details, death, failure, deal, worry, hard, obligation, decision, cost, loss, contract.


E-ya later...
E-mail can be a great way to promote your business on-line! By including information about your business in your e-mail signature (such as: your physical address, a brief description of services or products offered, even current specials), you will encourage potential customers to call or even visit your business. Given the choice, it's always better to meet prospects in person than through a computer screen, so do what you can to encourage in-person contacts.


Way, way off-broadway...
Clermont College and MacMillan Graphics present the Desktop and Web Publishing Series coming soon to Clermont College. Watch for it!


Quote of the month...
"Of all the things you wear, your expression is the most important."
Unknown


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