October, 1997



A speciality for you...

Ad specialties are a great way to keep your name in the front of a prospect's or existing customer's mind. All of us have received pens, note pads, address books, calenders, coffee mugs, even hats or jackets. They are always appreciated and seldom discarded, making them one of the longest lasting and least expensive forms of advertising. Call us today to take advantage of this effective marketing tool!


Just do it...
Using words that make people do things is the key to any successful sales letter or marketing piece. Listed here is a sampling of power words, effective in pepping up any piece: able, absolute, advantage, brilliant, confidence, controlled, delighted, detail, different, economical, effective, electronic, emphasis, expert, extensive, fact, fair, flare, free, great, guarantee, hard-sell, help, immediate, impelling, insight, instant, know, largest, latest, lowest cost, money-making, new, oldest, persuasive, powerful, professional, proven, quality, quickly, results, satisfaction, solved, stunning, successful, super, today, tremendous, value, volume, you, yours.

Repetition, repetition, repetition...
Your on-line visibility depends primarily on repeatedly exposing your customers to your company name and marketing message. If you're relying on a web site visit to accomplish your repetition, you're putting your whole strategy into the hands of your customers, because their decision to visit and return to your site determines the number of repetitions they're exposed to. The best on-line marketers use every weapon at their disposal to gain repeated exposure. These include signatures, discussion group messages, storefronts, billboards, classified on-line ads, print ads, directory listings, notices in off-line and on-line publications, on-line conferences, advertising specialties, links on other web sites, TV ads, and fusion marketing arrangements. Repetition means visibility, visibility means business. Guerrilla On-line Marketing Communique
Food for thought...
56% of Americans eat fast food at least once a week. Hamburgers are our favorite, followed by pizza, chicken and Mexican. According to a nationwide survey, a healthy 21% say they absolutely never dine in the eat and run joints.


Quote of the month...
"Worry doesn't help tomorrow's troubles, but it does ruin today's happiness." Anonymous


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