November 1996



Net profit...
Congrats to EMEE, Inc. for receiving their first order from their Web Site. Emergency Medicine Educational Enterprises, Inc.'s site has been in operation for a short while, so this success is one to celebrate! Visit their site at http://www.emeeinc.com. For more information about producing your company's web site, give us a call or attend Introduction to Publishing on the Internet, presented by MacMillan Graphics, November 12 at Clermont College. To register contact Clermont College Business Center at 732-5224.


The name game...
Thinking of publishing a newsletter? You should be. It's a great way to inform your customers of your products and services, as well as provide them with information that may help their business succeed. The name that you choose for your company's newsletter is critical to how well readers will receive it. It should be creative and expressive; it definitely should not include the word "newsletter." Here's a list to consider when choosing a name: Accents, Advisory, Advocate, Alert, Almanac, Briefs, Bulletin, Connection, Digest, Dimensions, Eye, Examiner, Facts, Forecast, Forum, Gram, Guide, Highlights, Hotline, Insider, Journal, Keynote, Monthly, News, Notes, Outlook, Report, Review, Times, Topics, Update, Views, Voice, Weekly, World.


Presenting?...
People retain 20% of what they see, 20% of what they hear, 50% of what they see and hear, 85% of what they become involved in. If you wish them to make a purchase, 79% will if you use visual aids, but only 58% will if you don't. Reasons: the brain takes in information at 500 words per minute. People speak at 140 words per minute. Visual aids prevent boredom from setting in.


Environment friendly...
Kimberly-Clark Corporation has recently updated their Environment paper line to include 50% sugar cane (bagasse) in two of the fiber chip colors. This alternative papermaking fiber is relatively new to the industry. Kudos to Kimberly-Clark for taking a little more heat off of one of our most beautiful natural resources.


Quote of the month...
"True friendship is like sound health, the value of it is seldom known until it be lost." Charles Caleb Colton


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