November, 1997
Ho ho ho...
You may know that holiday greeting cards are important
for extending warm wishes and thanks, but did you know greeting cards also
help strengthen customer relations? Enclosed is a catalog of Season's Greetings
cards that range from humorous to traditional. All of them can be personalized
to fit your company's style. If you would like a larger selection, please
give us a call or visit our shop today.
Words to live by...
The 7 Word Guerrilla Marketing Credo:
- Commitment. Marketing does not work instantly.
- Investment. Money put into marketing is an expense, to
be sure, but it's also an investment.
- Consistent. Maintain a fresh feeling in your marketing
but within a consistent format.
- Confident. The first 3 steps lead people to be confident
in your business.
- Patient. You must be patient to practice and build the
first 4 steps.
- Assortment. The more marketing weapons you employ, the
greater your success.
- Subsequent. Never be guilty of apathy toward customers
subsequent to the sale.
Guerrilla Marketing Attack
Postcards increase web visits...
Few devices can match a good old direct mail postcard
for announcing new on-line business activity. Postcards are cheap to produce
and mail; they ensure that your message is seen by the person you're trying
to reach; and they should arouse enough curiosity to generate an on-line
visit. Try a teaser postcard that contains nothing but your new web address
in big print by itself, or craft a short message that details the advantage
of doing business with you on-line and invites contacts. Either way, you'll
build on-line traffic through this simple, low-tech device. Guerrilla
On-line Marketing Communique
TIFF vs. EPS...
Which file format is better for you? It seems to be one the most asked
questions in desktop design. For some, it can be the most confusing. Here's
a simplified answer to that complicated question: For bitmapped graphics
and scans (photographs or graphics with a lot of gray tones) you usually
want to save it as a TIFF. If the graphic is vector based or object based
(i.e. clip art with a lot of black solid areas, or line art) an EPS file
is often the best way to go.
Quote of the month...
"Live in each season as it passes, breathe the air, drink the drink,
taste the fruit.." Henry David Thoreau
Previous Lasting Impressions Now Archived
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